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Search Engine Optimization

Event Report

The department of Computer Applications organized a webinar on the topic "Search Engine Optimization" from 22/06/2020 to 26/06/2020. Dr. A. Kalai Selvi, HOD of MCA department delivered the welcome note and introduced the resource person Dr. Ramesh K, Assistant Professor and Head, department of Computer Application, Anna University Regional Campus, Thirunelveli.

Dr. Ramesh K, elucidated with power point presentation on search engine tools and the process of promoting business using search engine tool in the digital marketing era. The presentation was highly illuminating specifically to hone the employability skills of the students. Nearly 142 students registered and 85 participated in the webinar out of which 52 were from MCA department of our college.

Towards the end of the session there was a question session where the participants put forth their queries. Dr. Mohamed Jahabar J, Dean and Dr. Madhan Kumar K, Principal who graced the program, also imparted their valuable suggessions. Feedback was collected from the participants to receive their response and suggestions. Vote of thanks was delivered by Mr. Muthu Perumal Pillai S, Associate Professor, Department of Computer Application. Mrs. Nazrin Beham P, Assistant Professor and Ms. Poorna Nandhini Devi P, Assistant Professor of department of Computer Applications made all arrangement for the program.

Objective of the course

  • Introduction to SEO, Search Engine Basic & Market Data.
  • SEO Objectives.
  • Review Sample Website.
  • Discussion on the observations.
  • Based on the Topics Domain will be booked.
  • Website Audit Basics
  • Important Factors to be consider for Audit
  • Setup Domain & Hosting

Outcomes for the course
Upon completion of the course students were able to:

  • Understand Search Engines & Ranking Concepts.
  • Know SEO Best Practices to incorporate on a Website.
  • Understand Off-Page Optimization and implementation method.
  • Analyze & Monitor SEO progress using free tools.

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